1. The Future of Power
Management In The
Datacenter
Michael Rowan, CTO
Viridity Software
Copyright © 2010 Viridity Software, Inc. All Rights Reserved
1

2. Data Centers Are All Around You
– Over 3 Million Data Data Center Type Size of DC US
Square Count
Centers in the US
Feet
– Using 1.5-2.5% of all US Closet < 100 1.6m
Power Room < 1,000 1.3m
– At the current rate, US Localized DC < 5,000 70k
Data Centers will require Mid-tier DC < 20,000 10k
30 new power plants by Enterprise DC > 20,000 7k
2015
2
Copyright © 2010 Viridity Software, Inc. All Rights Reserved
Key Points:
• Number of data centers by size in the US
• Customers will have several data centers
• We are targeting the Mid-Enterprise; bleeds into Enterprise
• Our target represents ~ $6 to 7B market
1.IDCs defines data centers by TYPE and forecasts the number of each in the
US (per WW Data Center Forecast)
2.Annual Contract Value (ACV) is derived by calculating the number of racks
and applying our per rack price (our price points per band)
3.Potential is ACV times the data center count
4.Our primary focus is the Mid-enterprise which captures the Localized
and Mid-Tier data centers shown
2
5.Target: 5K to 25K; will bleed above, but primary focus is shown

3. Energy (Power & Cooling) is the Fastest
Growing Expense in the Data Center
Source: IDC, Worldwide Server Energy Expense 2009–2013 Forecast (12/09) 3
Copyright © 2010 Viridity Software, Inc. All Rights Reserved
Key Points:
1.Energy – fastest growing expense in the data center (Gartner)
2.One of the largest expenses in the data center
- Nearly $40B will be spent on Server power and cooling this year!
3

4. Overall Spend In The Data Center
Capital Costs:
Servers, Storage, Networks
4
Copyright © 2010 Viridity Software, Inc. All Rights Reserved
Today….tools allow you to profile server utilization. Also, sensors and other
equipment allows you to understand energy or power consumption. ONLY
VIRIDITY COMBINES THE TWO TO PROVIDE “POWER UTILIZATION”
TIED TO BUSINESS PRIORITIES AND NEEDS.
4

5. Overall Spend In The Data Center
Power Costs:
Capital Costs:
Cost to run and cool
Servers, Storage, Networks
Servers, Storage & Networks
5
Copyright © 2010 Viridity Software, Inc. All Rights Reserved
Today….tools allow you to profile server utilization. Also, sensors and other
equipment allows you to understand energy or power consumption. ONLY
VIRIDITY COMBINES THE TWO TO PROVIDE “POWER UTILIZATION”
TIED TO BUSINESS PRIORITIES AND NEEDS.
5

6. Data center operators don’t know how much
power they are using or where it’s being used
“Half of organizations with mid-sized data
centers will have insufficient power in 2011”
Nemertes Study 2010
6
Copyright © 2010 Viridity Software, Inc. All Rights Reserved
Key Point:
1.Data center Operators do NOT KNOW how much power they are using and
where it is being used
THEY DO NOT HAVE THE BASIC INFORMATION (i.e. UTILIZATION AND
POWER CONSUMPTION) TO DEAL WITH THIS CHALLENGE.
Quote from Nemertes
http://www.nemertes.com/impact_analyses/power_monitoring_tool_underscor
es_data_center_power_challenges
6

7. Data Centers Today
IT becoming increasingly agile & dynamic
– Servers are cheap and virtualization is making them cheaper
– Servers now have a massive dynamic power range
Facilities continue to be static
– Focus remains on gross delivery of power
– The gap between power consumption (IT) and power
delivery (Facilities) is growing unabated
Results
– Risk of brownouts
– Underutilized servers wasting energy, space & cooling
– Inability to deploy additional applications to grow business
7
Copyright © 2010 Viridity Software, Inc. All Rights Reserved
Key Points:
1.Why a hot issue now?
-- $$$ (discussed previously) – fastest growing expense in the data center
-- Huge expense $$$B worldwide for servers alone
-- Running out of power
2.. How did we get here?
-- Demand for IT continues to grow at a rate of >35% or more annually forcing
IT to become AGILE
-- Facilities typically owns delivery of power and has not changed
-- Resulting in an organizational GAP
3.The Business Suffers…
7

8. Most of the Power is in Servers
Source: EPA Report To Congress 8
Copyright © 2010 Viridity Software, Inc. All Rights Reserved
Key Points:
1.Energy – fastest growing expense in the data center (Gartner)
2.One of the largest expenses in the data center
- Nearly $40B will be spent on Server power and cooling this year!
8

9. Incredible Dynamic Range
Servers
– Utilization Today
– Getting more dynamic
– Average utilization still
low (~6%)
– Most of IT power is in
servers (75%)
– Application Mobility
Storage
– Spin-down or Slow-
down technology
– Block-based tiers,
SSD, dynamic
9
migration Copyright © 2010 Viridity Software, Inc. All Rights Reserved
Today….tools allow you to profile server utilization. Also, sensors and other
equipment allows you to understand energy or power consumption. ONLY
VIRIDITY COMBINES THE TWO TO PROVIDE “POWER UTILIZATION”
TIED TO BUSINESS PRIORITIES AND NEEDS.
9

10. What Has To Happen
CIO Must Have The Power Budget
– Only the IT Staff can have the impact on power that is required to
control power
– No one will change if they aren’t incentivized to do so
10
Copyright © 2010 Viridity Software, Inc. All Rights Reserved
Key Points:
1.Why a hot issue now?
-- $$$ (discussed previously) – fastest growing expense in the data center
-- Huge expense $$$B worldwide for servers alone
-- Running out of power
2.. How did we get here?
-- Demand for IT continues to grow at a rate of >35% or more annually forcing
IT to become AGILE
-- Facilities typically owns delivery of power and has not changed
-- Resulting in an organizational GAP
3.The Business Suffers…
10

11. What Has To Happen
CIO Must Have The Power Budget
– Only the IT Staff can have the impact on power that is required to
control power
– No one will change if they aren’t incentivized to do so
Power Measurements At The Equipment Level
– Power at the room or rack level is irrelevant, and can’t be connected
to the business service level agreements
– You can’t improve things you don’t measure
11
Copyright © 2010 Viridity Software, Inc. All Rights Reserved
Key Points:
1.Why a hot issue now?
-- $$$ (discussed previously) – fastest growing expense in the data center
-- Huge expense $$$B worldwide for servers alone
-- Running out of power
2.. How did we get here?
-- Demand for IT continues to grow at a rate of >35% or more annually forcing
IT to become AGILE
-- Facilities typically owns delivery of power and has not changed
-- Resulting in an organizational GAP
3.The Business Suffers…
11

12. What Has To Happen
CIO Must Have The Power Budget
– Only the IT Staff can have the impact on power that is required to
control power
– No one will change if they aren’t incentivized to do so
Power Measurements At The Equipment Level
– Power at the room or rack level is irrelevant, and can’t be connected
to the business service level agreements
– You can’t improve things you don’t measure
Power must be tracked by Utilization
– The incredibly dynamic range of power, and the workload mobility
require power to be measured at the utilization level
– Predictive analysis can not be done without understanding the
connection between utilization and power
12
Copyright © 2010 Viridity Software, Inc. All Rights Reserved
Key Points:
1.Why a hot issue now?
-- $$$ (discussed previously) – fastest growing expense in the data center
-- Huge expense $$$B worldwide for servers alone
-- Running out of power
2.. How did we get here?
-- Demand for IT continues to grow at a rate of >35% or more annually forcing
IT to become AGILE
-- Facilities typically owns delivery of power and has not changed
-- Resulting in an organizational GAP
3.The Business Suffers…
12

13. The Leader in Energy
Resource Management
– Connects equipment utilization and business
value to power consumption
– Deploys in minutes, not weeks
 No additional hardware required
 No server agents required
– Time-to-value in hours, not months
13
Copyright © 2010 Viridity Software, Inc. All Rights Reserved
Key Points: Truly Unique Capabilities…
1.Only company to offer utilization AND consumption
[Today….tools allow you to profile server utilization. Also, sensors and other
equipment allows you to understand energy or power consumption. ONLY
VIRIDITY COMBINES THE TWO TO PROVIDE “POWER UTILIZATION”
TIED TO BUSINESS PRIORITIES AND NEEDS.]
2. Quickly deployed, NOT invasive. All other alternatives are complex,
requiring Professional Services to deloy.
3. Actionable information within hours of beginning deployment
13